I currently work at Edinburgh College of Art (recently merged with University of Edinburgh) in a Knowledge Exchange Project called Moving Targets.
We engage academia with the media industries to explore new forms of audience and user involvement as well as emerging production and business models.
I have a greater focus on audience/users development and involvement with an especial emphasis on Co-creation as model for enhancing user experience and increase engagement through trust and ownership.
Otherwise I explore new applications of Service Design and User Experience Design in a variety of media sectors.
I work very closely with my colleagues Mariza Dima (University of Edinburgh) and Dr. Nicola Searle (Abertay University) in order to find opportunities for cross-sector collaborations and engage with partners in innovative projects.
http://movingtargets.org.uk/about/
